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Valuation

Dividend discount model

Also called DDM or Gordon growth model

Valuing a share as the present value of all the dividends it will ever pay.

How it works

The simplest version assumes dividends grow at a constant rate for ever, which gives a compact formula requiring only next year’s dividend, a growth rate and a required return.

It works best for stable, mature, reliably dividend-paying companies — utilities, consumer staples, some financials.

Where it misleads people

The model breaks completely when the growth rate approaches the required return, producing an infinite value. It is also useless for companies that pay no dividend, which is most of the fastest-growing ones.

Formula

Value = next year’s dividend ÷ (required return − growth rate)

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Educational reference only. Nothing here is investment advice or a recommendation to buy or sell anything, and tax treatment depends on your own circumstances and the country you are in.