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Funds & wrappers

Factor investing

Also called Smart beta

Building portfolios around characteristics that have historically explained returns.

How it works

The best-documented factors are value, size, momentum, quality and low volatility. Each is a rule for tilting a portfolio rather than a view on individual companies.

The academic case is that these represent either compensation for a risk or a persistent behavioural error. Which of the two matters, because risk premia should persist and errors get arbitraged away.

Where it misleads people

Factors underperform for a decade at a time. Value spent much of the 2010s losing to the market, and most investors who adopted it did not survive the stretch.

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Educational reference only. Nothing here is investment advice or a recommendation to buy or sell anything, and tax treatment depends on your own circumstances and the country you are in.