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Corporate actions

Consensus estimate

The average of analysts’ forecasts for a company’s revenue or earnings.

How it works

Consensus is the reference point against which results are judged. Beating or missing it is what generates the immediate price reaction.

The whisper number — an informal expectation circulating among traders — can differ from published consensus and sometimes explains a reaction that otherwise looks odd.

Where it misleads people

Analyst estimates are anchored on company guidance, so a "beat" often means the company set a bar it knew it could clear.

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